Developing brand-specific PR strategies; providing strategic guidance and insight; planning ongoing PR activities; identifying the best channels to communicate client’s messages; and prioritising the right stories for the right target audience in order to build the client’s profile and brand awareness. PR strategies incorporate the different aspects of PR, relevant to the client - traditional PR,social , influencers, brand activations.
Generating positive coverage for clients and brands across a variety of media channels including print, broadcast and digital. Elements of PR include:
Conceptualising angles that are relevant news worthy, and of interest to both the target media and target audience
Writing: writing media releases, profile pieces, thought leadership articles
Compilation of target media lists
Pitching stories, profiles and interviews to media
Finding opportunities for expert opinion
Measuring and evaluating campaigns, post implementation.
Social media strategy across a variety of platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok). Creating monthly content calendars and implementing posts, as well as ongoing community management.
Building relationships for brands and clients both in the macro and micro influencer space, depending on client’s needs. Identifying the appropriate influencers for a brand and the scope of work expected of them. Working directly with influencers to brief and manage the roll-out of campaigns.
Small brand events and media events for clients. These could include brand activations for specific target audiences or media events to launch new products and make announcements.